Description
Hare Capital Comdisco’s entry into the coffee market is a story of love, pride and passion for coffee !
It is an international trading boutique-company and is today an important international company in the mineral and non-mineral commodities sector. A reference in excellence and tradition.
The history of Hare Capital Comdisco is marked by achievements achieved through a lot of struggle, determination and, above all, passion for commodities. In a highly competitive market, and known for the numerous difficulties that commercialization faces – such as climatic and geographic factors and exchange rate fluctuations, just to name a few – only solid companies, composed of highly trained and qualified people, successfully survive such turmoil. Hare Capital Comdisco is a real example of such a company.
Brazil is the largest coffee producer and exporter in the world and cultivates two types of coffee : Coffea Arabica and Coffea Canephora. The first is Arabica coffee, demanded in high quality blends, the second is Robusta coffee, also known as conilon in Brazil and used in the instant coffee industry.
Coffee will have specific peculiarities in terms of aroma, body, acidity and sweetness
depending on the location and the particular relief where it is produced. Due to the territorial dimension of Brazil, it is common for the same state to have different types of coffee.
There are two varieties of coffee grown in Brazil, Arabica coffee and Robusta coffee, also known as conillon. The first is more delicate, does not accept much moisture and needs to be planted in land between 600 meters and 2000 meters in altitude. The second, as the name implies, is a more robust, more resistant coffee and does well at altitudes between sea level and 600 meters.
While Arabica coffee is widely used in high quality blends, Robusta coffee is used in the instant coffee industry. Another difference is the amount of caffeine present in the bean. The first variety has 1.4%, the second has 2.5%. However, caffeine is soluble in hot water. In other words, those who want to stay awake should avoid cold extraction methods, such as “duch coffee” .
Our Coffee Business :
Hare Capital Comdisco works with coffee exports, having developed a work methodology that is used today in all negotiation processes.
The first step is the purchase of green coffee on the domestic market. After the purchase, it is received, the coffee is stored in a suitable place and all the product is checked. Then we classify the coffee in the laboratories using samples.
The importing customer determines the desired quality, volume and shipping period. And the price is based on coffee quotes from the three main exchanges (CSCE in New York, Liffe in London and BM&F in São Paulo) and also in the local market.
After the negotiation, the laboratory is in charge of preparing the quality contracted by the client-importer and our logistics department is in charge of the physical, operational and logistical part for export.
THE COFFEE MARKET
Coffee was once responsible for around 75% of Brazilian exports. Currently, the cultivation of coffee provides income to more than 5 million Brazilians, securing them to the land and helping to prevent the rural exodus. Therefore, in addition to continuing to provide economic dividends, the product also plays an important social role for the country’s development.
Among the various items that make up and influence the coffee market, the main one is the price variation of the product. Production volume, climatic and geographic factors, exchange rate fluctuations and fierce competitiveness directly influence the value of the bag. the coffee market is considered the most volatile of markets.
Given this situation, it is essential to have an operational structure capable of keeping up with all the peculiarities of this disputed market. In addition to this structure, Hare Capital Comdisco Limited has an important differential in relation to its competitors: passion for the business, dedication and professionalism. This passion made it possible to overcome these obstacles, the expressive volume of exports to more than 40 countries around the world.
Technology at the service of quality:
Hare Capital Comdisco’s partner producers invest in technology in the production process . This, by the way, is a fundamental factor for the success of the operation, from the planting, classification, preparation of the grains, until the moment the product is packed for shipment. The most modern technologies and techniques on the market are used by producers in these processes.
Reviews
There are no reviews yet.