We all have been waiting for a little break, a little time for ourselves. As we have been incessantly working to achieve our professional goals, celebrating milestones and shattering the glass ceiling for some we have let personal branding take a back seat. With endless tasks to tick everyday and face-to-face meetings, suddenly we are experiencing a void. Whether running a small business or heading a multi-national corporation, as leaders we have excelled how to manage time, resources and multiple demands that require us the head space to make decisions and plot strategies. As working remotely has become the new normal, this blog will take us through how you can manage time effectively to directly influence the success of your company as well as focus on building Brand ‘U’ which exists separately from your business. A personal brand is a relationship you discover with yourself. The process of personal branding involves finding your uniqueness, building a reputation on the things you want to be known for, and then allowing yourself to be known for them. Read on further to understand the dynamics of personal branding and some of the ways you can achieve it.

Read

“Today a reader, tomorrow a leader.” – Margaret Fuller. One thing that almost all successful people have in common is that they are avid readers. Reading is important both to discover new things and develop your mind. We recommend some books to read in the comfort of your homes that teach about building a strong, memorable personal brand.
Becoming by Michelle Obama
An intimate memoir by former first lady Michelle Obama on everything from race to womanhood and becoming the person you are meant to be.
Pick Three by Randi Zuckerberg
The idea that you pick three life components to focus on each day (so you can do them well and with good intention) applies to building a brand as well. A brand can suffer from having too many elements placed inside and far less focus on narrowly what it is known for and what it does.
Together is Better by Simon Sinek
Simon Sinek’s “little book of inspiration” is a joyful picture book meets marketing life lesson. In it, a trio goes on a journey and learns lessons about teamwork, leadership, failure and success.

Virtual is the new Real

Covid-19 is likely to change the future of learning. As our offices go virtual, our learning has gone remote. Browse the internet only to find a selection of online resources that exist for you to up your skills from the comfort of living room. This is not just restricted to business, you can even sign up for your yoga class or attend a painting session virtually with your buddies. It is a great time to reconnect with your passions or pursue a hobby long forgotten.

Concentrate on Brand ‘U’

“Your personal brand is your business armor — it’s how you get recognized and remembered. It is shorthand for everything you stand for,” writes Anna Jones, co-founder of networking club AllBright, in the recently-published book she co-wrote called “Believe. Build. Become.” You can start by asking yourself how do you want people to see you or What qualities do you want to be associated with your personal brand? or what area of expertise do I want to be known for?

Family Time

With the world becoming virtual and more tech-transient, it is now more than ever that real conversations and family time becomes an essential factor. As millions of us #StayHome let us use this time wisely to create stronger bonds, love, connections, and relationship among the family members and friends.

Zoom Meetings

Zoom, A video conferencing software has become a cornerstone of many successful and productive meetings. It serves as a great meeting place for individuals to meet and work together productively “face-to-face”. It enables having real conversations, virtually. This makes meeting remotely much more human and to stay connected. Yardstick Marketing Personal Brand building assists you to establish and position your unique skills and experience that make you: YOU. It will help you differentiate yourself from your peers. Contact us to understand how we can build your personal brand and give you the exposure that is rightly recommended for yourself..