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Case Study: BuFaisal
Overview
A well-known shopping center specializing in sustainable items ranging from furniture to general household stock. The objective is to position BuFaisal as a leading thrift store in the region known for producing products that serve all customer needs.
- To create engaging and unique social media content
- To encourage thrifting amongst all generations.
- Increase awareness about the range of products, price points, and store locations.
- To activate a marketing campaign including online competitions to drive audience engagement on the page
- To manage all the social media handles, i.e. answering queries, manage reviews, maintain continuous engagement with the audience
- To activate targeted ads for more engagement and drive footfall.
- The agency improved the look and feel of the page using a strategic plan of creative and informative posts.
- The paid campaigns saw an exponential increase of 125% resulting in over 2.7 million impressions.
- The social media campaign increased footfall and sales by 50%