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Case Study:Fun City
Overview
Fun City is the best-recognized kids entertainment brand across the GCC as well as India catering to children from 1-12 years of age. The objective is to position Fun City as a safe space for all children interactions and to build an online audience and drive traffic to the newly established app with an appropriate campaign.
- To create engaging and unique social media content
- To implement “Download the App” campaign to encourage downloads
- Target parents through social media to increase footfall across the stores in the UAE
- The agency launched the “App Download” campaign on social media.
- The campaign was successfully targeted to parents and saw an increase of 40% in the app downloads
- The creatives and content strategy resulted in over 100,000 organic impressions and 5000+ conversations over 1 month .