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Case Study: Gifto’s of London Dubai
Overview
Established in 1968 and serving Indo-Pak delicacies, Gifto’s has made a mark on the food industry. The objective is to create a compelling digital presence to establish Gifto’s as a premium restaurant with an upscale selection of exquisite cuisines.
- To create engaging and unique social media content, photoshoots at the location for original content Increase footfall and sales through social media campaigns
- To activate online competitions and influencer marketing so as to uplift the brand
- To manage all the social media handles, i.e. answering queries, manage reviews , maintaining continuous engagement with the audience
- To allocate a budget and activate targeted ads for more engagement, reservation calls and online orders
- The agency successfully positioned Gifto’s Of London as one of the best Indo-Pak restaurants in Dubai all the way from the flagship store in Southall, London. The positioning also attracted both British expats along with new audiences locally and witnessed a reach of over 200,000+ audiences every month.
- Building the social media pages from the launch, the agency has successfully reached 10,000 organic followers on Instagram