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Case Study: ICONS Coffee Couture
Jabra is the brand of GN Netcom, a subsidiary of GN Store Nord A/S (GN) - listed on NASDAQ OMX. Jabra employs approximately 950 people worldwide and in 2014 produced an annual revenue which amounted to DKK 2,871 million. Jabra is a world leader in the development, manufacturing, and marketing of a broad range of communications and audio solutions. With a reputation for innovation, reliability, and ease of use that goes back more than two decades, Jabra’s consumer and business divisions produce corded and wireless headsets, plus mobile and in-office speakerphones that empower individuals and businesses through increased freedom of movement, comfort, and functionality.
Creating a Brand Identity
Building ICONS as a the only sugar-free, fashion coffee shop in the region
PR Activities
Event Management
Media Interviews
Strategic Partnerships
Media and Blogger Management
Won award for the “best emerging brand in GCC” at MENAFA
Extensive media coverage incl. Radio 1, Khaleej Times, Gulf News, MBC and other top tier media outlets