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Case Study: Yasmin Karachiwala’s The PAD
Overview
By integrating Dance and Pilates to provide holistic training sessions, The PAD has become a leading fitness studio specializing in full–body workouts. The objective is to create content to maintain a digital presence on Instagram and LinkedIn; to position The PAD as the preferential choice for an exercise studio in the region.
- To create engaging and unique social media content, photoshoots at the locaton for original content
- Increase awareness about benefits of Pilates and Dance.
- Highlight Yasmin Karachiwala, the founders – Shaazia and Abbas along with all the other trainers.
- To manage all the social media handles, i.e. answering queries, manage reviews , maintain continuous engagement with the audience
- To activate a multiple social media campaigns that incorporate relatable content to position The PAD as an all-inclusive fitness studio
- To activate lead generation ads to increase sales for the studio
- The agency successfully created informative, relatable and engaging content that increased the page impressions by 516% in the first 3 months.
- The social media ad campaigns resulted in over 150 leads monthly.
- Social Media campaigns have also witnessed the highest number of saves and shares across posts done by the agency