Our Founder
Anishkaa Gehani Founder and CEO – Yardstick Marketing Management
Passionate about building brands and with over 17 years of strategizing award-winning PR campaigns, PR Consultant - Anishkaa Gehani founded Yardstick Marketing Management nine years ago. Over the years, Anishkaa has enabled several fortune 500 companies to create compelling personal and organizational brands through effective story-telling. She has successfully curated innovative and award-winning PR campaigns and through the strength of her media strategies and media relations has garnered stellar results for clients.
Industry expert
Anishkaa's enriched experience in the UAE's retail industry and expertise in the PR space remains undisputed. With a thorough knowledge of the Retail industry trends, Anishkaa has contributed heavily to the growth and innovation in the retail space through her innovative 360-degree campaigns.
Industry expert
Anishkaa speaks at various industry events and is invited frequently by UAE universities to address and inspire the youth. Anishkaa’s been awarded the Pioneering Woman Leadership award and also is the recipient of several prestigious industrial awards from global PR associations such as the PRCA and the IPRN.
Industry expert
Anishkaa also serves as an advisor on the board for Middle East Vegetarian Association, Middle East Food Forum and Green Hope UAE.


